There’s no denying that social media changed customer service, giving customers and brands unprecedented access to each other. But even as customers got used to being able to reach companies with the ease of 140-character message, they also started to spend more time on private communication platforms. For the first time, private messaging apps have […]
Gift cards are wonderful promotional tools. They generate business, encourage customer loyalty, and even pad your income. If you get creative, you can build brand awareness and promote your gift cards without breaking the bank. These five gift card promotions can help.
Baby Boomers are travelling – a lot. So here are some Baby Boomer travel trends that your tour or activity business should know about. 1.Budgets Baby Boomers wouldn’t mind getting a great deal on their next trip, but it’s not a deal breaker. How this affects your business: You don’t want to emphasize finances for […]
Millennials are stereotyped as being lazy, whiny, technology-dependent, politically idealistic and riddled with commitment issues. But before you judge them too hard, realize that millennials are also known for being creative, flexible, open-minded and socially and environmentally responsible. And because millennials are the largest generation since the baby boomers, what they want matters for your […]
Converting your visitors to customers is an ongoing challenge for every business, so try not to get overwhelmed. A good booking system can help by using industry best practices in its booking and checkout flow, which leaves you to handle the first steps: getting customers from your home page to your tour and activity listings.
