Archive
Tag: sales
Archive
Tag: sales
Thoughtful pricing strategies for tour operators
Tour costing and pricing is one of the most important things to get right, especially for new tour operators. Even experienced operators with established pricing strategies can’t rest on their laurels, and need to review and tweak their pricing according to changing market and business conditions. Here are some helpful tips for how to price your tours.
Written By | Rob Mathison
How To Protect Your Tour Company from Chargebacks
Is your tour and activities company struggling with chargebacks? If so, you’re not alone. Everyone who does business online deals with chargebacks from time to time, and customers are becoming increasingly bold about seeking chargebacks for fraudulent reasons. When a customer goes to their bank or credit card provider for a chargeback rather than seeking […]
Written By | Nissa Campbell
Why The Mental Health Benefits of Travel Are Worth Marketing
After a historic dip, Americans are starting to take vacations again. In a time of global uncertainty, that’s a trend we want to encourage. If the prospect of amazing tours and activities in a wide, fascinating world isn’t enough to nudge those vacationers to explore, it might be time to remind everyone why the mental […]
Written By | Nissa Campbell
Why VICs, Activity Desks and Other Local Distributors Deserve Your Tour Company’s Attention
When you transition to online bookings, the offline world of tour distribution starts to look a little dull in comparison. After all, you have a website, you’ve optimized your tours for search, you’re active on social media, and most travelers are booking online. So why bother with local distribution centers at all? But when you […]
Written By | Nissa Campbell
The Do’s and Don’ts of Data-Driven Email Marketing
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
Written By | Nissa Campbell
Build Better Email Campaigns by Leveraging Guest Data
When you plan to build better email campaigns, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload […]
Written By | Nissa Campbell
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