Archive

Tag: marketing



Archive

Tag: marketing

How to leverage off-season by building a sales-driven website

N.B. This is a guest post by Andrea Appin, the lead marketer at TourismTiger, a web design company dedicated to building beautiful and affordable websites for tourism and activity operators. As the last of the tourists leave in dribs and drabs, most tour operators are left with the reality that off season is about to come […]
Written By | Rezgo

Import Viator Bookings into Rezgo

Viator is the leading marketplace for tours and activities and was recently acquired by Tripadvisor.  For many years Rezgo has had a strong relationship with Viator.  We have been working on finding ways to improve the way that Viator bookings are managed in Rezgo.  About two years ago I wrote an article for Tnooz that […]
Written By | Rezgo

Start with a Smile: The New Rezgo Brand

Lots of companies go through rebranding exercises over the course of their lives.  Often these rebrandings are to freshen up the look, keep in step with modern styles, or take advantage of the latest design trends.  Sometimes they are done to distract the public from other things.  In early 2014 we went through a branding […]
Written By | Rezgo

5 WordPress Plugins Every Tour Operator Website Should Have

If you use WordPress to power your tour operator website then you already know how flexible the platform can be.  You are probably also aware that you can install plugins that extend the functionality of your website.  Besides installing the Rezgo Online Booking plugin, here are five plugins that you should install on your tour […]
Written By | Rezgo

How Online Activity Marketplaces Work

I often get asked how online activity marketplaces actually work, how providers get paid, and what the sales process is like.  To make things a little simpler for tour and activity operators who are interested in reselling their tours through online marketplaces like Viator, GetYourGuide, Orbitz, Expedia, and the others, I thought I would create […]
Written By | Rezgo

Search Engine Basics for Tour Operators

According to Google research 60% of leisure travellers are turning to the web to do their research for upcoming trips.  This includes destination information and things to do in destinations.  Although travellers tend to look for things to do in destination much closer to the actual travel date, their are continuing their research using Google […]
Written By | Rezgo

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