Driving Demand: Marketing Masterclass For Tour Operators

Welcome to Driving Demand, our 4-part marketing masterclass created for tour and activity operators who want more bookings without more guesswork. In this webinar series, industry experts break down marketing, SEO, advertising, and analytics into practical, powerful strategies you can actually use—no marketing team required.

FIRST TOPIC

Stop Flying Blind: Reclaim Your Marketing ROI with Better Data

In this first session, we’re moving beyond the “best guesses” offered by standard booking platforms. You’ll discover how to finally gain a clear, honest view of your customer’s journey from the first click to the final checkout. By fixing the common gaps that plague the tourism industry, Rezgo and 1Up are empowering you to spend your marketing budget with total confidence. Host Julien Simon will show you how to identify your most profitable channels, eliminate wasted spend, and reclaim control over your growth. It’s time to stop wondering if your marketing works and start seeing the results clearly.

In this session you will learn about…

• The Invisible Leak: Why bad tracking is killing your ROI.
• The Hub: Connecting GTM, GA4, Meta, and Google Ads seamlessly.
• The Accuracy Gap: Why standard booking integrations often fail you.
• The Solution: Unlocking Rezgo’s new, high-precision data layer.
• Smart Spending: Using clean data to scale your most profitable tours.
• Implementation: Plug-and-play GTM recipes for instant, accurate tracking.

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