Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
Set your content free using a content strategy for your tourism business
There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would […]
Written By | Rezgo
Engaging with your audience – Keep it simple and relevant
The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to […]
Written By | Rezgo
Listening Tools to Monitor Your Tourism Social Media
In the previous article, titled “Listening for your brand online“, I mentioned a few monitoring tools that you can use to listen for mentions of your brand or keywords. I will now go into a bit more detail about each of these tools. Google Alerts If you only use one monitoring tool, Google Alerts is […]
Written By | Rezgo
Using Promotional Codes to Drive Online Bookings
Coupons and promotions have been around for a long time and are commonly used to drive business by providing price incentives. As a tour or activity operator, there are a lot of ways you can use a promotional coupon to drive new or repeat business to your website. In the traditional model, a customer would […]
Written By | Rezgo
Measuring Marketing ROI for Your Rack Cards
Every in-destination tourism company (whether it is an attraction, tour operator, or activity provider) prints brochures and rack cards for distribution to tourists. It doesn’t matter what market you are in, you will find these brochures in the lobbies of hotels, store fronts, and tourist offices. Hundreds of thousands (perhaps even millions) of dollars are […]
Written By | Rezgo
Tracking PPC Campaigns with Online Bookings
PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search results because of high competition for your keywords. As part of any Google PPC campaign, you will have access to using Google analytics to track your campaign […]
Written By | Rezgo
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