Tourism trends come and go, but there’s one that’s been quietly building for decades or centuries, depending on where you draw the line: health tourism. Patients want the best care they can get for their money, and that care isn’t always found at home. A patient may travel to Turkey to visit one of the […]
Chatbots are generating a lot of excitement in the travel industry, but are they right for your tour and activities company? Before you invest time and money into this tech trend, be sure to ask yourself these four questions: 1. Who will use it? Messaging isn’t tightly limited by demographics. A Nielsen survey last year […]
There’s no denying that social media changed customer service, giving customers and brands unprecedented access to each other. But even as customers got used to being able to reach companies with the ease of 140-character message, they also started to spend more time on private communication platforms. For the first time, private messaging apps have […]
Gift cards are wonderful promotional tools. They generate business, encourage customer loyalty, and even pad your income. If you get creative, you can build brand awareness and promote your gift cards without breaking the bank. These five gift card promotions can help.
Potential customers need to think your website is professional and trustworthy at first glance. If it’s not, they won’t give you another look. Well-written, grammatically correct descriptions go long way toward providing that impression. You probably already use spellcheck to keep the obvious errors to a minimum, but grammar and sentence structure can be trickier. […]
When you’re doing your own PR, mistakes will happen. That doesn’t always mean you’re headed for a crisis, but it can certainly hurt your chances of getting the publicity your company needs. It can also mean that the publicity you get isn’t the sort of publicity you want. Here are a few major blunders that […]