As a tour operator, it can be difficult to find the time and energy to improve your SEO. Collecting and analyzing data can be time-consuming and is not for everyone. That’s where these free SEO tools for tour operators come in handy. Designed to help business owners like yourself navigate the world of SEO in order to make well-informed decisions while concentrating on managing their business, these tools are sure to become an indispensable part of your daily operation.
Before we begin, what exactly is SEO? An acronym for ‘search engine optimization’, SEO is the process of improving your website to increase its visibility online, bringing in more traffic which you can ultimately convert into sales.
If you haven’t already, check out these 5 Simple Tips to Improve SEO as well as these Search Engine Basics for Tour Operators.
Here are 9 free SEO tools for tour operators to get you started.
You’ll find this one on the top of many lists. Google Analytics is a must-have, free tool for business owners of all sizes. Loaded with so many useful features that you’re bound to discover new ones daily, this analytics tool helps you gather and process search volume data like the amount of website traffic you’re receiving, the demographics of the people visiting your website, how they got there, how long they typically stay, which pages attract the most views, and so much more. Google Analytics is an amazing tool for you to use if you want to understand how your website is performing overall. The best way to start boosting your bookings is by asking these five questions. Luckily, Rezgo integrates with Google Analytics and is equipped with its own website analytics dashboard to help give you the answers.
Google Search Console
Google Search Console is a tool that goes beyond Google Analytics and offers you a back-end view of your website. Google Search Console shows you how many times you showed up in search results based on your keywords, your click through rate, keyword rankings, and more. You’ll also be notified if Google Search Console identifies any website errors or issues.
Google Business Profile
Google Business Profile is a free tool that creates a separate listing on Google for business owners. You’ve likely seen it come up on the right hand side of your screen when searching for information about a restaurant or organization. Google Business Profile allows you to list your contact information and business hours and even respond to customer reviews. Google Business Profile puts you on the map both figuratively and literally. Google Maps, that is.
For more details on its features and the benefits to your tour and activity business, check out our blog post on how to drive local growth and bookings using Google My Business.
Another helpful free SEO tool for tour operators is Google Trends. Providing a wealth of data regarding what is actually being searched for by Google users, these search queries will not necessarily be related to your business, but can provide valuable insight into topics that are popular, current, and trending. If it makes sense, you can use this information for potential blog post ideas in order to attract web traffic.
Screaming Frog SEO Spider
The Screaming Frog SEO Spider Tool is a website crawler that is as interesting (and powerful) as its name. Designed to extract data and perform an audit for common SEO issues, the SEO Spider Tool is available as either a free or paid resource. Limited to 500 URLs, the free version will still help you find broken links, errors, and redirects. You can also use the SEO Spider Tool to analyse page titles and meta descriptions as well as identify any duplicate or orphaned pages.
Answer The Public
Answer The Public is a keyword research tool that can help you brainstorm digital marketing ideas. By searching up a keyword, Answer The Public will instantly populate related raw search insights, giving you a clear idea of what people all around the world are searching for and what questions they’re looking for answers to. This information can help effectively guide your business’ content creation and marketing strategy. One thing to note is that Answer The Public’s free version limits users to a maximum of three search reports per day.
SEO Quake is a powerful SEO toolbox that is available as a free browser extension. This tool allows you to run a set of SEO parameters against any webpage at any time, making it super quick and easy to use and great for analyzing your own website or the website of your competitors. You can also conduct full SEO audits, compare domains and URLs, examine external and internal links, and conveniently export all of this data into a file.
Ubersuggest offers a free keyword tool that allows you to search for a domain name and receive an overview of their website traffic as well as their content and SEO strategies. Use this data to your advantage by adopting techniques that you like and then improving it for use in your own SEO campaign. Ubersuggest also offers other paid services and tools and boasts a clean and user-friendly interface, making it accessible to beginners and experts alike.
With so many free SEO tools for tour operators available online, it’s easier than ever to bring more traffic to your booking website and increase sales. Just because these SEO tools are free, doesn’t mean they aren’t powerful resources. That being said, more options become available if you’re willing to pay for them, but even if you don’t have a budget, this list will be a helpful starting point on your journey to understanding SEO and creating an SEO-friendly website.