Archive
Author: Rob Mathison
Archive
Author: Rob Mathison
Advantages and Disadvantages of Online Travel Agencies (OTAs)
For business-savvy tour operators who recognize that organic search engine traffic alone may not generate enough revenue, OTAs are an important component of a successful distribution channel strategy. However, the advantages of OTAs need to be balanced with the disadvantages.
Written By | Rob Mathison
The Future of Tourism: 10 Things Tour Companies Need To Prepare For in 2022
The phrase “the new normal” has become a bit of a cliché over the last 18 months or so, with good reason. What is normal today may not be normal next week, or even tomorrow, as the world slowly starts to recover from the COVID-19 pandemic. The travel and tourism industry is no exception. While […]
Written By | Rob Mathison
How to Prepare for a Travel Bubble
It’s finally happened. The trans-Tasman travel bubble is open, allowing quarantine-free travel between Australia and New Zealand for the first time in over a year. Zoom calls are no substitute for hugs, and footage of happy reunions has been beamed around the world as people from New Zealand and Australia hopped across the Tasman to […]
Written By | Rob Mathison
How to Promote Tour Packages Online
There were only 361 million Internet users worldwide in 2000. Over 20 years later there are around 4.66 billion active users. Not everyone uses the Internet to buy things, but nearly half do. During the 2020 COVID-19 pandemic, the number of people using the Internet to make purchases grew by at least 20%, accelerated by the need to shop from […]
Written By | Rob Mathison
Advantages and Disadvantages of Online Booking For Tour Businesses
How do you currently manage taking bookings for your tours? Many tour operators still use the tried and tested telephone booking process, perhaps incorporating email. On the “front end”—the customer-facing end—a staff member needs to be on hand to answer the phone, take bookings, answer questions, reply to emails and phone messages, return calls, and […]
Written By | Rob Mathison
10 Tips On How to Become a Successful Tour Operator
It can be easy to rest on your laurels after starting a tour operator business. You’ve identified a market, researched the competition, developed a suitable business plan for a tour operator company, come up with a name and brand identity, created your travel offering, and launched into your target market. Bookings are steady, customer reviews […]
Written By | Rob Mathison
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
