Running an online ad campaign can feel like a full-time — and for a lot of people, it is. But if you don't want to hire a marketing firm to buy and manage your tour company's ads, it's definitely possible to do it yourself. It doesn't have to be a headache; these free tools can help.
Google has its own tools for keyword research, but they're not exactly straightforward. Ubersuggest is incredibly intuitive and can show you everything you really need to know about a keyword. You'll get the big stats, like volume, cost-per-click, and competition. You'll also get 100 related keyword ideas with their own search volume and CPC listings.
Ubersuggest uses data from SEMrush, which has more comprehensive information. But if all you need is a free overview of the effectiveness of any keyword, Ubersuggest keeps it simple and clear.
Need to workshop a lot of Expanded Text Ads in a hurry? Karooya provides this handy free tool for visualizing ETAs. The preview can include any or all of Google's optional add-ons like Sitelink Extensions and Callout Extensions.
Once you've created an ad preview, you can share it with the rest of your team with an auto-generated URL. No fuss, no muss, no unfinished ads sitting in your AdWords account.
If you run online ads, everyone will tell you that A/B testing is absolutely necessary. That's true — there's no other way to nail down the best-performing ads. But once you start seeing results, the math can get a little confusing.
That's where CardinalPath's PPC Ad Testing Tool comes in. It only does one thing: it compares two ads based on number of clicks, number of impressions, and conversion rate. With that much information, it can tell you which is performing better to a high degree of confidence.
If you want to test a lot of ad variations at once, AdHawk has the tool for you. With it, you can built up to 27 variations for the same ad group, giving each one unique headlines and descriptions. AdHawk recommends making small changes, isolating one variable at a time.
When you finish creating your variations, you can export the ads to CSV. That file can be imported directly into your ad group, and you can start your A/B test from there.