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Social Media Cheat Sheet

use this social media cheat sheet to figure out which social platform is best for you

Check out our social media cheat sheet for a breakdown of all the pros and cons of different social media platforms.

Name Description Active Monthly Users Pros Cons
Facebook A platform where users can create profiles, post news, and interact with other users.  Companies can create brand pages to engage with followers.  Advertising is also available. 1.79 billion
  • The social media leader
  • Most popular platform
  • Great for brand exposure and customer relations
  • Highly saturated with brands and competitors
  • Not SEO friendly
  • Many Teens and Millennials prefer other platforms
Instagram A platform where users post pictures directly from their mobile devices.  Corporate engagement is limited to sponsored posts. 500 million
  • Highly visual platform
  • Simplicity of scrolling through content
  • A favorite of  Teens, Millennials and Generation X’ers
  • Highly creative photograhy is required to engage audiences.
  • Limited one-on-one engagement available
  • Increase in advertising posts push out organic posts
Twitter A micro-blogging platform where users can send tweets of up to 140-characters. 317 million
  • Instant real-time content
  • High engagement with customers
  • Useful for customer service interactions.
  • Crowded with content
  • User growth is lagging compared to other platforms
  • Large follower drop-off rate – due to users over-posting content
A video-sharing platform that allows users to post videos, follow other video bloggers, and engage with them. 1 billion
  • Highly visual platform
  • Great for building your brand
  • Travellers have high engagement with video.
  • Requires that you create compelling video content.
  • Difficult to re-direct users to your website.
Snapchat A photo and video-sharing platform that allows user to send 10 second videos or images that delete after 10 seconds. 150 million
  • Extremely popular among teens and millennials
  • One-on-one engagement available
  • Attracting content creators
  • Becoming a better ad platform
  • Customers can really take a look into your business operations
  • Limited to 10 second videos
  • Content doesn't last.
  • Requires high engagement.
  • Users can feel spammed with content
  • Difficult to track Snapchat analytics
  • Harder for baby boomers to use
Pinterest A platform where users can share their interests or generate content. 150 million
  • Mostly women users, but men users are increasing
  • Very popular for travel inspiration
  • Recently implemented a “buy button” which is great for businesses
  • Highly visual
  • Great for finding inspiration and influencers
  • Limited one-on-one interaction
  • Limited to certain categories
  • Must use high-quality photographs
Ask your customers to write reviews on sites like TripAdvisor The largest travel platform where users can share their reviews, ask questions, and connect with fellow travellers. 120 million
  • 435 million reviews
  • 780,000 attraction listings
  • active discussion forum
  • offers tools to attract new customers
  • limited one to one interaction.
  • highly focused on reviews.
  • SEO benefits TripAdvisor primarily.

Written by

Stephen is the CEO and Co-Founder of Rezgo. He has been working as a travel & tourism technology consultant since 1995. Stephen is active in fostering tourism technology and is a Past Chair of the OpenTravel Alliance. He is also a regular contributor for Tnooz, a leading travel technology media site, and speaks regularly at conferences around the Globe on travel & tourism technology, messaging standards, and industry trends.

2 thoughts on “Social Media Cheat Sheet

  1. Linkedin would be considered a social network as well. I didn't include it in this list because it seems to me to have more relevance for B2B than B2C.

  2. I've never really thought of Trip Advisor as a social media site before, just a review site but yeah you are right. What about LinkedIn?

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