Active Monthly Users
A platform where users can create profiles, post news, and interact with other users. Companies can create brand pages to engage with followers. Advertising is also available.
The social media leader
Most popular platform
Great for brand exposure and customer relations
Highly saturated with brands and competitors
Not SEO friendly
Many Teens and Millennials prefer other platforms
A platform where users post pictures directly from their mobile devices. Corporate engagement is limited to sponsored posts.
Highly visual platform
Simplicity of scrolling through content
A favorite of Teens, Millennials and Generation X’ers
Highly creative photograhy is required to engage audiences.
Limited one-on-one engagement available
Increase in advertising posts push out organic posts
A micro-blogging platform where users can send
tweets of up to 140-characters. 317 million
Instant real-time content
High engagement with customers
Useful for customer service interactions.
Crowded with content
User growth is lagging compared to other platforms
Large follower drop-off rate – due to users over-posting content
A video-sharing platform that allows users to post videos, follow other video bloggers, and engage with them.
Highly visual platform
Great for building your brand
Travellers have high engagement with video.
Requires that you create compelling video content.
Difficult to re-direct users to your website.
A photo and video-sharing platform that allows user to send 10 second videos or images that delete after 10 seconds.
Extremely popular among teens and millennials
One-on-one engagement available
Attracting content creators
Becoming a better ad platform
Customers can really take a look
into your business operations
Limited to 10 second videos
Content doesn’t last.
Requires high engagement.
Users can feel spammed with content
Difficult to track Snapchat analytics
Harder for baby boomers to use
A platform where users can share their interests or generate content.
Mostly women users, but men users are increasing
Very popular for travel inspiration
Recently implemented a “buy button” which is great for businesses
Great for finding inspiration and influencers
Limited one-on-one interaction
Limited to certain categories
Must use high-quality photographs
The largest travel platform where users can share their reviews, ask questions, and connect with fellow travellers.
435 million reviews
780,000 attraction listings
active discussion forum
offers tools to attract new customers
limited one to one interaction.
highly focused on reviews.
SEO benefits TripAdvisor primarily.