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Track Your Sales with Google E-Commerce Code

We have significantly simplified the way that Rezgo works with the Google Analytics e-Commerce conversion code.  The new feature only requires you to enter your Google Analytics account code into one field.  The rest of the conversion tracking code is dynamically generated by Rezgo and displayed on your customer receipt after the booking has been successfully submitted.  The new conversion code supports the following information (Rezgo Value = Google Tracking Value):

Booking Transaction Number = Order ID
Blank = Affiliation
Total Booking Value = Total
Tax Amount = Tax
Shipping Amount = Shipping
Billing Passenger City = City
Billing Passenger State = State
Billing Passenger Country = Country
Tour SKU = SKU
Tour Name = Product Name
Tour Option Name = Category
Tour Price = Price
Number of Passengers = Quantity

Here is a quick screen shot to show you what the new function looks like in the administration system:


Written by

Stephen is the CEO and Co-Founder of Rezgo. He has been working as a travel & tourism technology consultant since 1995. Stephen is active in fostering tourism technology and is a Past Chair of the OpenTravel Alliance. He is also a regular contributor to leading travel technology media sites such as Phocuswire and Skift, and speaks regularly at conferences around the Globe on travel technology, messaging standards, and industry trends. Find out more about Stephen on Linkedin.

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