Coupons and promotions have been around for a long time and are commonly used to drive business by providing price incentives. As a tour or activity operator, there are a lot of ways you can use a promotional coupon to drive new or repeat business to your website. In the traditional model, a customer would […]
Every in-destination tourism company (whether it is an attraction, tour operator, or activity provider) prints brochures and rack cards for distribution to tourists. It doesn’t matter what market you are in, you will find these brochures in the lobbies of hotels, store fronts, and tourist offices. Hundreds of thousands (perhaps even millions) of dollars are […]
PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search results because of high competition for your keywords. As part of any Google PPC campaign, you will have access to using Google analytics to track your campaign […]
This guest post is written by Graham Robertson who worked as an operations Team Leader for a global online travel company and devotes an obsessive amount of time to following current travel news and trends. Its hard to go online these days without seeing someone talking about social media, or more specifically, how it can […]
By clearly understanding what type of tour operator you are, you will be able to tell very quickly whether a tour operator software you are reviewing will meet your specific needs.
