Archive
Tag: tour operator software
Archive
Tag: tour operator software
Using Rezgo as your Tour or Activity Yield Management System
What is yield management? Yield management is inventory specific revenue management which is focused on anticipating consumer behaviour in order to maximize profits. It was first used by airlines after deregulation and has been referred to as one of the most important technical developments to affect airline profitability. Since it was introduced, yield management has […]
Written By | Rezgo
How to Review Your Social Media Plan
The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how […]
Written By | Rezgo
Your Social Media Success Metrics
Your success metrics will be different for each step in your L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What […]
Written By | Rezgo
A Visual Summary of the L.E.A.D. Social Media Strategy
As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool. I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account. Those of you who know me, know that for me to consider paying for […]
Written By | Rezgo
Simplifying Your Social Media Content Calendar
Being successful with your social media strategy means having a social media calendar that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday […]
Written By | Rezgo
Social Media Tools for Demonstrating your Expertise
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on […]
Written By | Rezgo
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
