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Tourism Best Practices

Use Dynamic Pricing to Increase Your Profits


Ever noticed how airline ticket prices change depending on when a ticket is booked? It’s because dynamic pricing has been used by airlines and hotels for many years.  Most recently, ski resorts have begun offering dynamically-priced lift tickets based on how early the skier makes the purchase.  Now, you can adjust your pricing based on a variety of factors in order to fill more seats, increase profits, and even offer your customers incentives for early booking.

Today, tickets sold by tour and activity operators are still often sold at a fixed price and most commonly on the day of the tour.  Although this has been the status quo for decades in the excursions market, it’s not great for operators because it doesn’t allow you to predict capacity or allocate resources like buses and guides.  For your customers, it also means that tickets for your tours or excursions are the same price regardless of demand.

With Rezgo, you can adjust your pricing on the fly based on demand, date, day of the week, group size, and more.  Rezgo presents pricing options in a very simple and straightforward manner, giving owners the ability to create and manage sophisticated, automated dynamic-pricing rules.

Most operators are at the whim of same-day travelers, often through expensive local sales channels like activity desks and concierges.  Using dynamic pricing could help you to even out revenues over the season and drive more direct advanced bookings.  These advanced bookings should help you allocate the required resources like buses, equipment, or staff.

Since the introduction of dynamic pricing rules, Rezgo members from around the world have created thousands of dynamic-pricing rules, proof positive that tour and activity operators are ready to embrace dynamic pricing.

Consumers are used to paying based on seasonality or demand in a number of travel and hospitality sectors.  Finally, the third largest travel sector, the tour and activity sector, can join in the benefits of dynamic pricing and provide revenue benefits to operators and pricing incentives to consumers.


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