Archive
Tag: sales
Archive
Tag: sales
Why VICs, Activity Desks and Other Local Distributors Deserve Your Tour Company’s Attention
When you transition to online bookings, the offline world of tour distribution starts to look a little dull in comparison. After all, you have a website, you’ve optimized your tours for search, you’re active on social media, and most travelers are booking online. So why bother with local distribution centers at all? But when you […]
Written By | Nissa Campbell
The Do’s and Don’ts of Data-Driven Email Marketing
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
Written By | Nissa Campbell
Build Better Email Campaigns by Leveraging Guest Data
When you plan to build better email campaigns, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload […]
Written By | Nissa Campbell
How to Build The Best Concierge Referral Page
If you want to work with concierges, you can save time and make your company more attractive for recommendations by offering a concierge referral program that can be found on your website. There are a few elements that any good concierge referral page should include: A concise description of your tours or activities. Your website’s […]
Written By | Nissa Campbell
Promote Your Tours to Vacation Rental Hosts (Without Getting Banned)
Tour operators and Airbnb hosts are a great pairing. For tour operators, it’s a chance to get your products in front of an audience of seasoned, engaged travelers. For hosts, it’s a chance to expand welcome packages with trustworthy, tested activities guests might enjoy. But making that connection can be a challenge. While hosts can […]
Written By | Nissa Campbell
Go Beyond the T-Shirt With These Merchandise Ideas
T-shirts, hats, keychains, and water bottles are great, traditional products to sell, but if you’re already committing to selling physical merchandise, why not get creative? Enamel Pins: A post shared by Happiness Shared (@happiness.shared.shop) on Jun 16, 2018 at 3:27pm PDT Pins have been a popular collectible for decades — Olympic pin trading is one […]
Written By | Nissa Campbell