Archive
Tag: marketing
Archive
Tag: marketing
The Five Building Blocks of Your Tour Company’s Story
Does your company have a story? Of course it does. So do you know how to tell it? Creating your company’s story will transform your marketing, and it will transform how you relate to your customers, business partners, and other stakeholders. We have a natural affinity for narratives (scientifically speaking), and we relate to companies […]
Written By | Nissa Campbell
Five Ways to Kick Off a Successful Season
Is your busy season just around the corner? For many tour and activity companies, this is a big time of year, and it’s worth preparing for. Don’t let 2018 slip by with missed opportunities and lost chances — kick off an amazing season this very moment. Update your approach Before your high season gets underway, […]
Written By | Nissa Campbell
How Augmented Reality Is Taking Over Travel
After almost 30 years of commercial availability, virtual reality is having its moment in the sun. Consumer-level VR devices have marketers and tour industry insiders racing to get the most out of this exciting, immersive tech. But while VR developers explore the possibilities of immersing customers in foreign locales from the comfort of their homes, […]
Written By | Nissa Campbell
7 Simple Ways to Make Your Tour Business More Sustainable
Sustainability is a journey with many steps along the way. To make your tour company truly sustainable, change needs to come at all levels. Evaluating your company’s core values can help. That doesn’t mean there aren’t concrete steps you can take now. Here are seven areas where any tour provider can make a difference, along […]
Written By | Nissa Campbell
Why VICs, Activity Desks and Other Local Distributors Deserve Your Tour Company’s Attention
When you transition to online bookings, the offline world of tour distribution starts to look a little dull in comparison. After all, you have a website, you’ve optimized your tours for search, you’re active on social media, and most travelers are booking online. So why bother with local distribution centers at all? But when you […]
Written By | Nissa Campbell
The Do’s and Don’ts of Data-Driven Email Marketing
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
