Archive

Tag: marketing



Archive

Tag: marketing

Impress Your Guests With a Fantastic Instagram Tour

Some days it can feel like every tour is already an Instagram tour, with half your guests taking in the sights through their phone cameras. So why not capitalize on the interest that’s already out there and put together an Insta tour of your own? Instagram just keeps getting bigger, with over 500 million daily […]
Written By | Nissa Campbell

Can Outdoor Advertising Bring In Local Bookings?

Out-of-home (OOH) advertisements can seem a bit old fashioned. You might wonder why anyone would pay for a billboard that will be seen by daily commuters when you can reach the entire Internet with your web ads. But billboards and bus shelters still have their place in local advertising. In some cases, they might even […]
Written By | Nissa Campbell

2019 Traveler Trends from Around the World

It doesn’t matter where you’re from—people everywhere love to travel. Every destination can be wonderfully exotic or dreadfully familiar depending on your perspective, and we bring those perspectives with us when we go. But while our differences are what make the world such a fascinating place, they also pose a challenge when it comes to […]
Written By | Nissa Campbell

Reach New Heights With the 7 Figures Tour Business Workshop

There’s room for growth in every tour business—and this week, you have the opportunity to learn how to take yours further. Experts Josh Oakes (The Sunshine Tribe) and Kelsey Tonner (Be A Better Guide Academy) are hosting a workshop for tour and activity owners just like you. Kelsey and Josh have co-created the ‘Seven Figure […]
Written By | Nissa Campbell

Three Pitfalls to Avoid When Working With Influencers

Working with influencers, especially those on Instagram, can be an effective way to advertise your tours and activities–but it can also be risky. Here are three things to watch out for when looking for an influencer to support your brand. Fake Followers Higher follower counts aren’t always better. Setting aside the impressive engagement rates and […]
Written By | Nissa Campbell

How to Start Your Tour Influencer Search

“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell

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