Starting up an online ad campaign for the season? You might be surprised to find that the ads that worked for your tour company last year no longer meet Google’s requirements. Expanded Text Ads (ETAs) are the new status quo for Google AdWords. They’ve been available since mid-2016, but the previous ad format was only […]
Tourism trends come and go, but there’s one that’s been quietly building for decades or centuries, depending on where you draw the line: health tourism. Patients want the best care they can get for their money, and that care isn’t always found at home. A patient may travel to Turkey to visit one of the […]
Chatbots are generating a lot of excitement in the travel industry, but are they right for your tour and activities company? Before you invest time and money into this tech trend, be sure to ask yourself these four questions: 1. Who will use it? Messaging isn’t tightly limited by demographics. A Nielsen survey last year […]
There’s no denying that social media changed customer service, giving customers and brands unprecedented access to each other. But even as customers got used to being able to reach companies with the ease of 140-character message, they also started to spend more time on private communication platforms. For the first time, private messaging apps have […]
Gift cards are wonderful promotional tools. They generate business, encourage customer loyalty, and even pad your income. If you get creative, you can build brand awareness and promote your gift cards without breaking the bank. These five gift card promotions can help.
Welcome to Rezgo 8.0. This update includes an exciting new system that’s been one of our most popular requests: Product support. You can now create and manage products, track their stock, and sell them through the Rezgo point of sale. That’s not all we’re bringing you with the 8.0 update. Here are the changes in […]