Archive

Author: Nissa Campbell



Archive

Author: Nissa Campbell

Self-Care: The Most Important Skill Any Business Owner Can Learn

Running a business comes with huge rewards. Financially, quite possibly, and emotionally as well. There’s joy in creating something successful out of hard work and determination. There’s satisfaction in controlling your own path. But building a business can also be an exhausting endeavor. And when you put your business first, you often end up putting […]
Written By | Nissa Campbell

Learn to Create Share-Worthy Social Images in 5 Minutes or Less

If there’s one secret to getting more from your social media results, it’s this: images drive engagement. In fact, they drive so much engagement that each post shared without an image is a huge missed opportunity. How huge? Let’s look at the numbers: On Facebook, posts with images get up to 6.5 times as many […]
Written By | Nissa Campbell

Totally Free Photo Sources For Social Marketing

To create the very best visuals for social media marketing, you need images. Don’t just pull those images off other companies’ social feeds or Google Image Search. The ethical and legal consequences aren’t worth it, especially when you can get images that are 100 percent free so easily. Here’s how. About Licenses Copyright is a […]
Written By | Nissa Campbell

Boost Your Bookings With These 5 Types of Website Analytics

Your website is an important part of your business, especially when you use an online booking platform for your tours and activities. Knowing how it performs is a vital part of growing your business and your revenue, which is why Rezgo has implemented an analytics dashboard to help you get a better sense of where […]
Written By | Nissa Campbell

A Tour Operator’s Google Analytics Glossary

Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]
Written By | Nissa Campbell

How to Build The Best Concierge Referral Page

If you want to work with concierges, you can save time and make your company more attractive for recommendations by offering a concierge referral program that can be found on your website. There are a few elements that any good concierge referral page should include: A concise description of your tours or activities. Your website’s […]
Written By | Nissa Campbell

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