Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for you (and if you are like most small businesses, then you don’t) you won’t have the time to dedicate to managing 10, let alone 100 different social media profiles.
Simply put, reduce the number of parties you join. You will find more success by focusing on key social spaces like Facebook, Twitter, and LinkedIn. That is not to say that other spaces will not be successful either, however, you will need to listen to learn what spaces will be important for your brand moving forward. To begin with, stick with the ones you know people participate on and draw the attention to yourself first. Once you have their attention, you can look at other networks.
When considering a new network or creating a new profile, consider following these steps before activating your profile:
- Are people on this network my target customer (what is that)?
- Are people on this network interested in my brand, niche, region, etc.?
- Are there any other companies like mine on this network? Are my competitors on this network? If not, why not?
- Are there other complimentary companies on this network? If not, why not?
- Is this network friendly to businesses/companies?
If your answers lead you to believe that the network/community might be a good fit for your business then create a profile. Once you commit, do so properly. Complete your profile including your company domain name, description, logo, head shot, about and contact info. If the community turns out to be less than you expected, at least you have another referral link out there that may (or may not) drive traffic back to your main site. If the site has an RSS feed, then add the feed to your feedreader or Google Alerts and start listening. Before you spend time writing content and posting updates, make sure the members of the community are interested it what you might have to say, otherwise you may just be wasting your time.