DRIVING DEMAND

Marketing Masterclass


Welcome back to Driving Demand, our 4-part marketing masterclass created for tour and activity operators who want more bookings without more guesswork. Here’s your exclusive access to industry experts breaking down marketing, SEO, GEO, advertising, and analytics into practical, powerful strategies you can actually use—no marketing team required.

On this page

Each quarter, we offer a live webinar where you can get answers from our experts. After each webinar is complete, you can access the recording and any additional materials here, so you can catch up on what you’ve missed and keep benefiting from everything you’ve learned.

FIRST TOPIC

Stop Flying Blind: Reclaim Your Marketing ROI with Better Data

In this first session, we’re moving beyond the “best guesses” offered by standard booking platforms. You’ll discover how to finally gain a clear, honest view of your customer’s journey from the first click to the final checkout. By fixing the common gaps that plague the tourism industry, Rezgo and 1Up are empowering you to spend your marketing budget with total confidence. Host Julien Simon will show you how to identify your most profitable channels, eliminate wasted spend, and reclaim control over your growth. It’s time to stop wondering if your marketing works and start seeing the results clearly.

In this session you will learn about…

  • The Invisible Leak: Why bad tracking is killing your ROI.
  • The Hub: Connecting GTM, GA4, Meta, and Google Ads seamlessly.
  • The Accuracy Gap: Why standard booking integrations often fail you.
  • The Solution: Unlocking Rezgo’s new, high-precision data layer.
  • Smart Spending: Using clean data to scale your most profitable tours.
  • Implementation: Plug-and-play GTM recipes for instant, accurate tracking.

SECOND TOPIC

Winning AI Search: How to Get Your Tours and Activities Recommended

Our second session is all about Winning AI Search. Host Julien Simon will help you understand why so many great tours are already being left out of AI-powered recommendations, and more importantly, what you can do about it right now. This session will give you a clear, manageable path to staying visible as search evolves.

Are you AI ready? Once you’ve seen the webinar, use 1UP’s AI Readiness Self Check to learn if your own listings, reviews, and business data have what AI tools are looking for, or if your tours and activities are at risk of being ignored. Just copy the sheet, fill out the quick, 12-question check, and learn how AI ready your business is. 

Want a professional audit of your business’s AI readiness? Our friends at 1UP Digital Marketing can help! Learn more about their paid program here.