Archive
Tag: social media
Archive
Tag: social media
A Guide to Successful Video Marketing for Tourism Businesses
In the age of online visual content, video marketing can bring destinations to life, captivate potential travelers, showcase your tours and activities—and ultimately generate more leads and sales.
Written By | Rob Mathison
How To Make Your Tour Company’s Next Peak Season Its Best Yet
As your peak season starts, it can be hard for tour and activity operators to stop and prepare a strategy for a successful season. But a little groundwork now can help your tour and activity company make the most of peak season, increasing revenue, boosting your bookings, and keeping your stress levels under control.
Written By | Nissa Campbell
Special Interest Tourism: Find Your Niche
Special interest tourism (SIT) is on the rise, and for good reason. It provides travelers the chance to explore their passions and gives you the opportunity to curate a once-in-a-lifetime experience. Special interest tourism focuses on providing leisure and adventure activities that cater to the needs of a specific audience. Tapping into your special interest […]
Written By | Caitlyn McGee
How To Promote Your Tour Business and Activity Packages on Social Media
Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Written By | Edward Nieh
A Guide to Branding in the Travel and Tourism Industry
What is Branding? Branding is all about establishing your business’ image in front of your audience. In other words, what do your customers think and feel when they see or hear your brand name? With a proper branding strategy in place, you will be able to influence your audience’s perception of your brand in the […]
Written By | Edward Nieh
Impress Your Guests With a Fantastic Instagram Tour
Some days it can feel like every tour is already an Instagram tour, with half your guests taking in the sights through their phone cameras. So why not capitalize on the interest that’s already out there and put together an Insta tour of your own? Instagram just keeps getting bigger, with over 500 million daily […]
Written By | Nissa Campbell