Archive
Tag: sales
Archive
Tag: sales
13 Tips For Decreasing Your Booking Abandonment Rates
What Are Abandonment Rates? When potential customers visit your website, you hope they’ll make a purchase. Even when they get partway, though, some customers will leave before completing their transaction. The rate at which they do that — abandon a booking at any point — is considered your website’s abandonment rate. While you can’t expect […]
Written By | Rezgo
Perfect Your Online Ad Campaigns With These 4 Free Tools
Running an online ad campaign can feel like a full-time — and for a lot of people, it is. But if you don’t want to hire a marketing firm to buy and manage your tour company’s ads, it’s definitely possible to do it yourself. It doesn’t have to be a headache; these free tools can […]
Written By | Nissa Campbell
How to Keep Your Cool When Answering Negative Reviews
Even the most cool-headed person can be shaken by a truly bad review. The consequences for arguing with reviewers or insulting your guests can be harsh, so you can’t let it get to you. When you sit down to write your response, it’s important to be calm and collected. Of course, it’s not always that […]
Written By | Nissa Campbell
Expanded Text Ads: What Your Tour Company Needs to Know
Starting up an online ad campaign for the season? You might be surprised to find that the ads that worked for your tour company last year no longer meet Google’s requirements. Expanded Text Ads (ETAs) are the new status quo for Google AdWords. They’ve been available since mid-2016, but the previous ad format was only […]
Written By | Nissa Campbell
How to Join the Growing Medical Tourism Market
Tourism trends come and go, but there’s one that’s been quietly building for decades or centuries, depending on where you draw the line: health tourism. Patients want the best care they can get for their money, and that care isn’t always found at home. A patient may travel to Turkey to visit one of the […]
Written By | Nissa Campbell
4 Questions To Ask Before Creating a Chatbot
Chatbots are generating a lot of excitement in the travel industry, but are they right for your tour and activities company? Before you invest time and money into this tech trend, be sure to ask yourself these four questions: 1. Who will use it? Messaging isn’t tightly limited by demographics. A Nielsen survey last year […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
