Archive
Tag: reviews
Archive
Tag: reviews
How to Take Control of Your Guest Reviews (Updated for 2023)
Depending on your perspective, reviews may be a great way to spread the word about your tour and activity business, or they might be a necessary evil. Either way, they’re necessary. Let’s take a look at how you can take control of your guest reviews. According to Bright Local’s Local Consumer Review survey, 46% of […]
Written By | Nissa Campbell
5 Simple Ways to Build Trust Online
Online bookings are increasingly the main way customers connect with tour and activity providers, but booking online does require trust. Here’s how you can build trust into every part of your company’s online presence. 1. Request online reviews A whopping 84 percent of people trust online reviews as much as recommendations from their friends. The single […]
Written By | Nissa Campbell
Tour Operator Tips for Mastering TripAdvisor Management Responses
Online reviews are a blessing, even if they sometimes seem like a curse. They’re no longer considered an optional part of the path to purchase by most customers. Now, they’re a necessary part of the process. If you aren’t soliciting them, you may be missing out on bookings from discerning guests. A BrightLocal consumer survey […]
Written By | Nissa Campbell
Three Requests to Include in Your Post-Tour Emails
Following up with your customers is a great idea, whether you use Rezgo’s automated email notifications or a more individual approach. They’re also a great opportunity to ask your guests for these three things — and give them incentives in return. Social Content User-generated social content is every company’s dream. Not only does it give […]
Written By | Nissa Campbell
How to Keep Your Cool When Answering Negative Reviews
Even the most cool-headed person can be shaken by a truly bad review. The consequences for arguing with reviewers or insulting your guests can be harsh, so you can’t let it get to you. When you sit down to write your response, it’s important to be calm and collected. Of course, it’s not always that […]
Written By | Nissa Campbell
How Follow-Up Emails Can Transform Your Tour Business
When guests go home after a tour or event, is that the end of your relationship with them? If so, it doesn’t have to be. Let’s face it, though: tour and activity companies are at a disadvantage when it comes to building ongoing relationships with customers. Hotels can request reviews or comments when guests check […]
Written By | Nissa Campbell