Archive
Tag: branding
Archive
Tag: branding
Branding vs. Marketing: What Tour and Activity Operators Need to Know to Succeed
Branding and marketing are two distinct activities you can do to get more bookings for your tour business. But what exactly is the difference between branding and marketing?
Written By | Vanessa Gibbs
How to Create a Business Plan for Your Tour or Travel Company
From your company goals and objectives, to your team members, and even your financial statements, a business plan is an effective tool for analyzing the ins and outs of your business.
Written By | Edward Nieh
How To Promote Your Tour Business and Activity Packages on Social Media
Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Written By | Edward Nieh
How To Write Tour Descriptions That Sell
Whether it brings you joy or you consider it to be the bane of your existence, writing is a practice that is often unavoidable. This holds true for any business in the tourism and travel industry. How well you write can be the difference between a new customer booking or a lost opportunity. Fortunately, copywriting […]
Written By | Edward Nieh
Branding 101 For Tour and Activity Operators
Branding can be time-consuming and costly, so isn’t something a lot of small and medium-sized tour and activity business are willing to devote resources to. But with the right techniques and methods, you can build a brand that will bring you value that far outweighs the costs. The Importance of Branding Your Tour Business What […]
Written By | Nissa Campbell
How To Brand Your Business on a Budget: A 4-Step Guide
1. Use Personas If you really want to understand how to sell to your target audience, you’ll want to determine their personas. Customer personas are semi-fictional representations of your customers that give you an idea of their behaviors, what they like, and how you sell to them. How To Save: Try HubSpot’s free Persona Creation […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
