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Travel & Tourism Industry Glossary  :  Viator

Viator is a leading marketplace for tours, activities, and attractions.  Founded in 1999, it is also one of the most established on-line tours and activities businesses.  Viator works with hundreds of suppliers World wide to offer thousands of activities in over 1,500 destinations.    In addition to its own website and award winning mobile apps, Viator works with an affiliate network of over 3,000 partners around the World include many airlines, hotel brands, and car rental companies.

Viator was acquired in August 2014 by TripAdvisor for $200M.  The integration of Viator into TripAdvisor has allowed for the introduction of Book Now buttons on connected operator profiles.

In November 2014, Viator announced the release of their supplier API, becoming the first major OTA to connect to tour and activity systems like Rezgo for availability and booking.  The release marked an important step in the industry by paving the way for other OTAs.  The integration with booking systems allows Viator to better support the Book Now buttons on TripAdvisor profiles as well as pushing last minute sales.

Tour and activity suppliers that are interested in working with Viator, can sign up here:


Written by

Stephen is the CEO and Co-Founder of Rezgo. He has been working as a travel & tourism technology consultant since 1995. Stephen is active in fostering tourism technology and is a Past Chair of the OpenTravel Alliance. He is also a regular contributor for Tnooz, a leading travel technology media site, and speaks regularly at conferences around the Globe on travel & tourism technology, messaging standards, and industry trends.

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