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Travel & Tourism Industry Glossary : terms tagged with "sales channels"

What is Viator? Viator (now known as TripAdvisor Experiences) is a marketplace for tours, activities, and attractions.  Founded in 1999,…

What is Local Expert? Local Expert is the ground transportation and in-destination activities brand of Expedia. Expedia Local Expert consists…

What is an OTA? Acronym for Online Travel Agency.  An OTA is a travel website that specializes in the sale…

What is Yield Management? The concepts and techniques concerning the maximization of profit or revenue as well as the development…

What is an Overbooking? Reservation of more seats by a tour operator than are actually available, sometimes done deliberately to…

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