What is the Rack Rate? The price at which a tour or activity is sold to the general public.  This…

What is Rate Parity? Rate parity is an agreement between an OTA and a provider providing the same retail rates…

What is a Referral? A sale that originates with a third party but where that third party is not an…

What is a Rule? One of a set of principles or regulations that controls the way pricing or inventory is…