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Tour & Activity Industry Terms

What is Free Sell?

For in-destination activities, tours, and attractions, “Free Sell” refers to the selling of tickets (seats) by a reseller or agent without any specific availability restrictions or, in some cases, a date requirement.  Free sell is most common with agents or resellers who do not have the ability to check live availability with a provider or who are selling general admission tickets such as theme parks or museum tickets.  Many OTAs or reseller websites use Free Sell agreements when selling tickets on behalf of their provider partners.

Free sell agency agreements are slowly being replaced by other contracts as providers require OTAs to connect to their live availability.  For OTAs like Viator and Expedia that have provider APIs, providers are encouraged to create live availability agreements and connect their reservation systems (like Rezgo).  By using live availability, the providers are less likely to run into overbooking issues and the OTAs can provide instant confirmation for their customers.

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