What is an Advertised Tour? Term used to refer to any tour that is available in a brochure or through…

What is a Direct Booking? A direct booking is a booking made directly with the supplier of the tour or…

What is a Loss Leader? In retail terms, this is generally a product that is sold at or below cost…

What are Verified Guest Reviews? Reviews that have been collected from verified guests of a tour, activity, event, or attraction…

What is Viator? Viator (now known as TripAdvisor Experiences) is a marketplace for tours, activities, and attractions.  Founded in 1999,…

What is WordPress? WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP…