What is an OTA? Acronym for Online Travel Agency. An OTA is a travel website that specializes in the sale…
What is Rate Parity? Rate parity is an agreement between an OTA and a provider providing the same retail rates…
What is a Reseller? A reseller is an individual or business that sells a tour or activity which they do…
What is a supplier? The term "supplier" in the context of the tour and activity or experiences industry, refers to…
What is a Tour Operator? Tour Operator is a general term used to describe a number of different tour related…
What is Viator? Viator (now known as TripAdvisor Experiences) is a marketplace for tours, activities, and attractions. Founded in 1999,…
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