An individual or business entity that organizes and sells daily tours usually of a specific destination. These tours may be activity specific such as bike tours, segway tours, hiking tours, walking tours, or city tours. The tour length will vary based on what the tour operator is providing but they tend to be anywhere from 2 hours to 8 hours in length. The length of the tour is dependent on the amount of travel time required between attractions or sights as well as vehicle provided. A bus tour of a city may be much longer, for example, then a kayak tour of a coast line.
Day tour operators range in size, but according to PhoCusWright research, the majority of day tour operators are small businesses that generate less than $250K in revenues annually. Many day tour businesses are run by individuals who are passionate about their particular activity or destination.