Archive

Tag: activity booking software



Archive

Tag: activity booking software

Your Social Media Success Metrics

Your success metrics will be different for each step in your  L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What […]
Written By | Rezgo

A Visual Summary of the L.E.A.D. Social Media Strategy

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool.  I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account.  Those of you who know me, know that for me to consider paying for […]
Written By | Rezgo

When it comes to parties, it pays to go to the right ones

Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties.  You only have so much time on your hands and social media has a very real time cost associated with it.  Unless you have a team of social media people working for […]
Written By | Rezgo

Social Media Tools for Demonstrating your Expertise

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement.  Many of these tools you are probably already using without even thinking about it.  Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on […]
Written By | Rezgo

Throwing Your Own Social Media Party

This final phase of the tourism social media strategy is about demonstrating your comfort and use of social media. The purpose of the demonstration phase is to direct your customers and potential customers to YOUR social media places instead of engaging with customers in THEIR social media spaces. In essence, during this phase you are orchestrating […]
Written By | Rezgo

Write Great Content and Influence Customers

The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence customers during the awareness stage and the consideration stage.  This is nothing new. Companies have been providing content in this manner for decades.  In fact, the earliest magazines, including Ladies Home Journal […]
Written By | Rezgo

1 2 3 4 5 6

More Resources

How to Embrace Low Season
E-Book

Low Season Strategies to Prime Your Tour and Activity Company for Success

Download Now