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Before you print your tourist brochures, read this!

Use activity booking systems like Rezgo to track brochure marketing If you are like 99% of the tour or activity operators I've worked with then you probably print brochures or rack cards every year that get distributed to hotels and tourism centers around your area.  It's not unusual and, in fact, 30% of searches by customers looking for tours and activities include brochures.  But how effective are they at helping you convert someone into a paying customer?  Do you even know how many of your customers actually found you through a brochure or rack card?

Now, thanks to promotional codes in Rezgo, you can finally track your conversions from brochures and rack cards (or any marketing initiative for that matter).  So, before you go ahead and print that brochure this year consider doing this:

  • Create a promotional code in Rezgo that offers either a fixed amount off per person or a percentage discount.  To learn how to create a promotional code, take a look at this knowledgebase article.
  • Add a call to action on your brochure that says…

Book Online & Save $2.00 per person
(Use promo code "SAVE2")

  • You can even track the promotional code through the point of sale interface in Rezgo so you might want to add language like…

Call or Book Online & Save $2.00 per person
(Use promo code "SAVE2")

  • When a customer calls, select the promo code in the search box when you do your availability search.  This will automatically reduce the price for you when you book the tour for your customer.

The nice thing about adding a call to action like this is that it is fully trackable and your customers will be pleased that they could save a little on the booking.  At the end of each month, when you run your booking reports, you'll be able to see the bookings that have the promo code associated with them.  Export your booking report to a spreadsheet program and sort them by the promo code to get an accurate count of the number of bookings AND the total value of bookings generated through your brochure or rack card campaign.  Remember that when you calculate the total return on investment for the campaign, you need to take into account the total cost of printing, distribution, and the discount applied.

Give it a try this year and see how it goes.  If you've used Rezgo to track your marketing campaigns in this way, please share in the comments.  We'd love to hear how you are using promotional codes or referral codes to track your marketing initiatives.

Written by

Stephen is the CEO and Co-Founder of Rezgo. He has been working as a travel & tourism technology consultant since 1995. Stephen is active in fostering tourism technology and is a Past Chair of the OpenTravel Alliance. He is also a regular contributor for Tnooz, a leading travel technology media site, and speaks regularly at conferences around the Globe on travel & tourism technology, messaging standards, and industry trends.

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