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A Visual Summary of the L.E.A.D. Social Media Strategy

visual summary for social media leadership

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool.  I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account.  Those of you who know me, know that for me to consider paying for a service, it better be darn good!  Needless to say, I really like the dynamism that you get from the Prezis.  The zooming and panning is much more natural and effective then the animations that you get in Powerpoint or OpenOffice.

One of the first presentations I converted is the following social media presentation that I re-built based on the content from my L.E.A.D. social media strategy presentation for the Yukon Tourism Industry Association conference.  Feel free to wonder through the presentation and let me know what you think.  Be forewarned, those with a proclivity for motion sickness way want to take a few breadths before viewing.  Prezi’s are a bit like riding a textual roller coaster.

L.E.A.D. to Succeed with Social Media on Prezi

Transcript of L.E.A.D. to Succeed with Social Media

Double click anywhere & add an idea
What is Social Media? Communities Friends stories videos photos places life stream
Does it matter? YES because…
So what do I do?
Leadership the art of influencing human behaviour so as to accomplish a task in the manner so desired by the leader.
what does that mean? it means you have to… show psst… that means you have to influence
your customers and potential customers to purchase from you.
L.E.A.D. Listen Engage Articulate Demonstrate ?
LISTEN brand keywords competition’s brand destination
Where people are talking
What people are saying
How people feel about you
Problems & common concerns
Trends & opportunities
What you will learn by listening
What to expect
ENGAGE you are your BRAND
be human
be professional
be timely
leave comments
comment on reviews
thank you how can I help you?
ask questions
respond quickly
be honest
know where to get the answers
awareness credibility accountability
how tos
call to action
customers feed the dream
give advise
INFLUENCE THEM
rich descriptions
videos inspire
help them plan
photos
share stories
answer the questions to buy from you
ARTICULATE
give them all the reasons and information they need to buy from you!
confident
generous
become the write post knowledgable
DEMONSTRATE EXPERT
share lead by example
don’t just talk… do! social media?
BAH!
psst… it’s too late.
your customers are engaged you can’t escape it
it’s right in front of your nose just do it!
so stop thinking about it & do it!

Written by

Stephen is the CEO and Co-Founder of Rezgo. He has been working as a travel & tourism technology consultant since 1995. Stephen is active in fostering tourism technology and is a Past Chair of the OpenTravel Alliance. He is also a regular contributor for Tnooz, a leading travel technology media site, and speaks regularly at conferences around the Globe on travel & tourism technology, messaging standards, and industry trends.

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