Rezgo

The Rezgo dev team has been busy making all kinds of updates to the system over the last few months.  We’re happy to announce the Rezgo 5.2 Release which includes the following new or updated features: You can now bulk archive bookings instead of just archiving one by one.  This is particularly useful if you [...]

For most Rezgo members, the concept of creating a standardized set of XML messages for the distribution of tour and activity data probably sounds like gobbledegook.  For data geeks and standards enthusiasts like the team behind Rezgo, this is a huge milestone in the march towards making small businesses a more visible part of the [...]

The underlying goal of any social media strategy is to build corporate social habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use to [...]

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media  strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]

Your success metrics will be different for each step in your  L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What [...]

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool.  I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account.  Those of you who know me, know that for me to consider paying for [...]

Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – [...]

Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties.  You only have so much time on your hands and social media has a very real time cost associated with it.  Unless you have a team of social media people working for [...]

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement.  Many of these tools you are probably already using without even thinking about it.  Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on [...]

This final phase of the L.E.A.D. social media strategy is about demonstrating your comfort and use of social media. The purpose of the demonstration phase is to direct your customers and potential customers to YOUR social media places instead of engaging with customers in THEIR social media spaces. In essence, during this phase you are [...]