Rezgo

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool.  I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account.  Those of you who know me, know that for me to consider paying for [...]

Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – [...]

Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties.  You only have so much time on your hands and social media has a very real time cost associated with it.  Unless you have a team of social media people working for [...]

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement.  Many of these tools you are probably already using without even thinking about it.  Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on [...]

This final phase of the L.E.A.D. social media strategy is about demonstrating your comfort and use of social media. The purpose of the demonstration phase is to direct your customers and potential customers to YOUR social media places instead of engaging with customers in THEIR social media spaces. In essence, during this phase you are [...]

The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence the user during the awareness stage and the consideration stage.  This is nothing new. Companies have been providing content in this manner for decades.  In fact, the earliest magazines, including Ladies [...]

There are a variety of tools available for you to use to execute your articulation objectives.  Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would [...]

The Articulation phase of the L.E.A.D. social media strategy is also a transition phase.  It is transitional because during this phase you will shift from being a content consumer and commenter into a content producer. The articulation phase is about generating content that fulfills the customers’ need for relevant information and details about your products [...]

The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to [...]

No special tools are required for the engagement phase, however, I do recommend optional profiles for the purposes of properly branding your comments: Disqus.com – Disqus is a shared commenting system used by many blogs. It allows you to post your comments to Twitter and share them on Facebook from the same profile. This is [...]