Rezgo

Most people will agree that social media can be an effective way to build traffic to your website and increase your credibility with customers and potential customers.  With the release of the new Tweet This button from Twitter, we thought this would be a great time to integrate the Twitter share button on detail pages [...]

If you are using Google Webmaster Tools to manage how Google spiders your website then you probably already appreciate having a Google sitemap on your website.  A Google sitemap is an XML directory of your website that tells Google what pages are on your site and how often to expect changes.  We have integrated an [...]

We are really happy to announce that we have set-up partnership agreements with three leading payment gateway and merchant processing providers in Canada and the U.S. to provide preferred merchant processing and payment gateway services for Rezgo members.  All three of these preferred merchant partners are already fully integrated with Rezgo.  The three payment gateway [...]

One of the biggest changes to the front-end is the ability for Rezgo members to customize the look and feel of their Rezgo booking websites. The current front-end only allows you to customize the “skin” or the wrapper around the booking portion of the website. Although this ensured the booking process could not be affected [...]

When we launched the Rezgo Vendor system back in November 2008 at the inaugural PhoCusWright Innovation summit we expected the system to become a distribution channel for Rezgo members looking to distribute their products through a variety of third party resellers. What we have seen instead over the last two years is a growing interest [...]

The underlying goal of any social media strategy is to build corporate social habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use to [...]

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media  strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]

Your success metrics will be different for each step in your  L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What [...]

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool.  I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account.  Those of you who know me, know that for me to consider paying for [...]

Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – [...]