Rezgo

The Rezgo WordPress plugin has undergone some recent changes and has officially been released into the wild with some new and exciting features. The latest version of the plugin now supports advanced rezgo shortcode functions. These functions allow you to create pages on your WordPress site that display your tours and activities in specific ways. [...]

We are happy to report that we have just released an updated “Getting Started” series of videos and articles that will help new Rezgo members get their accounts up and running quickly and easily. The “Getting Started” videos and knowledgebase articles include instructions about how to: Customize your Rezgo settings Create your first tour Add [...]

If you are like 99% of the tour or activity operators I’ve worked with then you probably print brochures or rack cards every year that get distributed to hotels and tourism centers around your area.  It’s not unusual and, in fact, 30% of searches by customers looking for tours and activities include brochures.  But how [...]

In early 2010, I wrote a series of articles for the Savvy Operator outlining a social media strategy for tour and activity operators.  This series, based on what I call the L.E.A.D. approach to social media eventually resulted in a number of speaking engagements at conferences in Canada and the U.S.  I have taken those [...]

I have written in the past about my dislike for daily deal sites.  If you’re interested you can read my articles on Tnooz.com.  I think they have some significant flaws and, despite their incredible hype, have yet to prove they are a profitable and sustainable business model.  That said, if you do it right, you [...]

The Rezgo dev team has been busy making all kinds of updates to the system over the last few months.  We’re happy to announce the Rezgo 5.2 Release which includes the following new or updated features: You can now bulk archive bookings instead of just archiving one by one.  This is particularly useful if you [...]

For most Rezgo members, the concept of creating a standardized set of XML messages for the distribution of tour and activity data probably sounds like gobbledegook.  For data geeks and standards enthusiasts like the team behind Rezgo, this is a huge milestone in the march towards making small businesses a more visible part of the [...]

Are you wondering why your customers just aren’t booking on your website and you’re not sure what to do about it?  Building a website for your tour or activity business is hard enough but now you have to worry about conversion ratios, click streams, page views, exits, and all sorts of other stuff.  At the [...]

We are happy to be participating in another Thack event, this time in Boston on September 15-16 at the Google/ITA campus.  Unlike previous Thack events, this one will be a marathon 24 hours long from start to finish.  Bring on the Red Bull and pizza!  Here is some information that you may find useful if [...]

We are delighted to announce our partnership with our friends at Much Better Adventures (www.muchbetteradventures.com), a social enterprise set up to promote locally owned, independent businesses in the adventure travel industry. Much Better Adventures put adventure seekers in direct contact with independent providers in adventure hotspots around the world and are offering a unique opportunity [...]