5 Easy Tips to Increase Your Tour Sales with Rezgo

1. Keep Your Brand

When customers are on your website and looking for their next amazing tour, activity, attraction or event, they want to feel that they are on a trust worthy site. One way to build trust is to keep your brand the central focus during the booking process. Here are 2 things you can do to keep consistency with your marketing site:

1. Co-brand your design
2. Match your web address

2. Sell the Experience Not the “tour”

Customers are looking for an experience that they will remember for years to come, and not just the features of the tour. Ensure that when you are writing your descriptions in Rezgo that you use descriptive and emotional language as well as the standard “features”.

Tell them the effect that viewing a museum will have on them. Compare these two descriptions:

1. “Spend 30 minutes in Ye Old Museum where 40 different old things reside”
2. “Be swept back in time at Ye Old Museum where 40 different exhibits will let you feel what life was like in the days of old”

As you can see, the second description is much more inspiring.

Pictures and video are a must.  Did you know that 65% of all people are visual learners? This means when they can “see” an experience, they will be able to imagine themselves participating in the experience, which will lead to more sales.

Rezgo has incorporated a simple photo and video gallery that when used correctly is sure to increase your sales.

3. Give Incentives

Everyone wants a deal, with the economy rebounding, people want to travel, but a little incentive would definitely help. Rezgo has a built in “Promotion Code” system that gives you the ability to generate coupons for your consumers. These coupons can be used in your Google Ad-word promotions or you can feature a banner on your site that states “Use Promo Code: ONLINE to save 15% while booking online”

There are many ways that you can use the promo codes, but the fact remains, customers like to feel that they are getting a special deal. It is also helpful if you put a time restriction on the promotion, for example: “Use Promo code: SUMMERSALE before July 31st and save an additional 25% on all tours!”

Here is a good tutorial to help you set up your own promo codes.

4. Connect with Others

One of the beautiful things about Rezgo is that it lists your live availability. This means that you can stop picking up the phone when a customer wants to book a tour. Better yet, when your sales agents want to book your tours, you can set up a Vendor account with your products they they sell live, without having to call for availability.

Vendor accounts allow 3rd parties to receive a commission for selling your products. Rezgo has all of the reporting and tracking you need to see who is selling your products, and we can even help you distribute your commission checks.

There are a growing number of Vendors that are looking to sell more tour, activity and attraction products, so go to Rezgo Connect and see what is available. You can even sign up for your own Vendor account if you want to start selling other Rezgo Supplier inventory on your own website. There are many options to help you increase your revenues!

5. Link to Sell

The more inbound links you have connecting to your booking page means that your tours are liely to be found through search engines. We have a number of tools available to help you get your tours linked.

1. Submit a tour to be reviewed in our Amazing Tours Blog
2. Use our automatic “book-now” button generator to link your tours where ever they are mentioned on the Internet

Let Us Know

Have you found an interesting way to increase your sales in Rezgo? Share your ideas with the community!